Codebold IT Solutions · Conversion Rate Optimization
Guessing which button color or headline will convert better is how CRO budgets get wasted — the actual discipline is forming a hypothesis from real user behavior data, testing one meaningful change at a time, and only rolling out what the data actually supports.
— What you get
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Session recordings and funnel analytics reviewed first, so a hypothesis comes from real user behavior, not a guess about what button color might work.
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Tests structured around a single, specific change, so when something moves the metric, you actually know what caused it.
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Tests run until the result is actually significant, not called early because the numbers happened to look good on a Tuesday.
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Winners ship permanently, losers get discarded — the site doesn't accumulate opinion-based changes that were never actually validated.
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The exact step where visitors hesitate or leave identified specifically, instead of redesigning a whole page because conversion felt low.
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Testing backed by proper event tracking and clean data, because an experiment is only as trustworthy as the numbers behind it.
— How a hunch becomes a validated conversion win
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Session recordings and funnel data reveal exactly where visitors hesitate, get confused, or drop off — real evidence instead of a guess about what's wrong.
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A specific, testable change is proposed based on that evidence, not a general redesign driven by opinion about what looks better.
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The change runs against a control group until the result is statistically meaningful — not called early because the early numbers happened to look promising.
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Only changes that actually move the metric ship permanently; everything else is discarded, so the site doesn't accumulate untested opinions over time.
— Why Codebold
Building software since 2013.
Session recordings and funnel analytics identify where visitors genuinely drop off, before any change gets proposed.
A specific, testable hypothesis run to statistical significance — not a redesign shipped on a hunch and called a win.
Fixes, updates, and the next feature are part of the relationship — not a renegotiation every time something needs to change.
— Tech depth
— Good questions
Meaningful statistical significance does require real traffic volume — we'll assess honestly whether your site has enough for formal A/B testing, or whether a different, evidence-based approach fits better at your current scale.
A redesign changes everything at once, so you never know which change actually helped or hurt. CRO tests one specific, evidence-backed change at a time and only keeps what's proven to work.
Standard, widely-used tools for session recording, heatmaps, and A/B testing — we'll work with what you already have set up, or help set up the right tooling if it's missing.
Yes — the analytics setup, recordings, and test results are yours from day one.
We stay on. The winning change ships, and the next hypothesis gets tested — ongoing optimization is part of the relationship, not a one-time project.
Depends on traffic volume and how many hypotheses need testing. You'll get a clear timeline after reviewing your actual funnel data.
— Let's talk
Tell us what you're building — we respond to every enquiry within 24 hours, with next steps, not a sales pitch.
Working with clients internationally, since 2013.
