Codebold IT Solutions · Website Analytics Tracking
Most analytics setups quietly break in the first month — a form fires twice, a checkout event never fires at all, and nobody notices until a quarterly report doesn't add up. We plan events and conversions before implementation, wire up GA4 and ad platform tags, and validate every event actually fires correctly.
— What you get
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Every event and conversion named and defined before a single line of tracking code gets written, not improvised as the site is built.
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Google Analytics and ad platform tags configured so attribution stays accurate — a form firing twice or an event never firing is exactly what we catch.
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Each event tested to confirm it actually fires correctly, not just assumed to work because the tracking code deployed without errors.
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Tracking re-verified after significant site changes, since a deploy is the single most common way tracking quietly breaks.
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Events named and structured consistently, so adding a new page or feature doesn't mean inventing a new naming convention each time.
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Tracking tied directly to what the business actually cares about — leads, sales, sign-ups — not generic pageview counting.
— How we make sure tracking data can actually be trusted
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Every event and conversion is defined and named before any code gets written — deciding what to measure and how to name it is the part that prevents chaos later.
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Analytics and ad platform tags are wired to fire at the exact right moment, once — not twice on a double-click, not zero times on a slow page load.
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Each event is tested directly in the browser to confirm it fires correctly, with the right data attached, not just assumed to work because the code deployed without an error.
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Tracking is checked again after major site changes, since deploys are the most common way it breaks — a new checkout flow can silently stop firing the purchase event.
— Why Codebold
Building software since 2013.
What to measure and how to name it decided first, so the tracking schema stays consistent instead of accumulating inconsistent event names over time.
Tested directly in the browser to confirm it fires correctly — most broken tracking setups deployed without a single error, which is exactly the problem.
Fixes, updates, and the next feature are part of the relationship — not a renegotiation every time something needs to change.
— Tech depth
— Good questions
Yes — we check every key event against real browser behavior, not just whether the tags are technically installed, to find exactly what's firing wrong or not firing at all.
Both — a clean GA4 implementation for a new site, or an audit and fix for an existing setup where numbers don't add up.
Yes — ad platform tags configured alongside GA4 so attribution stays consistent across every channel you're actually running.
Yes — the GA4 property, tag configuration, and everything set up are yours from day one.
We stay on. Tracking gets re-verified after major site changes, since that's the most common way it silently breaks.
Depends on how many events and conversion goals are involved. You'll get a clear timeline after a discovery call.
— Let's talk
Tell us what you're building — we respond to every enquiry within 24 hours, with next steps, not a sales pitch.
Working with clients internationally, since 2013.
