Codebold IT Solutions · Website Redesign
A redesign is the single riskiest moment for a site's search rankings — years of accumulated SEO equity can disappear overnight if URLs change without redirects, or if pages that used to rank get cut for looking outdated. We audit what's actually working first, map every old URL, and modernize around that foundation.
— What you get
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What's actually working — pages, rankings, traffic — identified first, so a redesign doesn't accidentally throw away what's already earning results.
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301 redirects planned for every existing URL before launch, so years of accumulated search rankings don't disappear overnight.
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Design and UX rebuilt around the foundation that's proven to earn traffic, not a clean slate that ignores what the old site got right.
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Traffic and redirects monitored in the critical weeks after go-live, so any issue gets caught and fixed immediately, not discovered weeks later.
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Pages that are working aren't cut just because they look outdated — content strategy and design decisions made separately, deliberately.
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The underlying platform genuinely modernized — not just new colors and fonts layered over the same slow, fragile foundation.
— How we redesign without losing existing SEO equity
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We identify which existing pages and URLs are actually earning traffic and rankings — a redesign that ignores this can accidentally throw away years of accumulated search equity.
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Every old URL is mapped to its new destination with proper 301 redirects planned in advance — not improvised after launch when search engines have already started re-crawling.
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The experience is modernized around that foundation, not built blind from a clean slate — what's proven to work informs the new design instead of being discarded for the sake of novelty.
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Rankings, traffic, and redirects are monitored closely in the weeks after launch, catching a missed redirect or an unexpected ranking drop while it's still fixable.
— Why Codebold
Building software since 2013.
A redesign is the single riskiest moment for a site's search rankings — we identify what's actually earning traffic first, so it doesn't get accidentally thrown away.
301 redirects planned in advance for every existing page, so years of SEO equity don't disappear the moment the new site goes live.
Fixes, updates, and the next feature are part of the relationship — not a renegotiation every time something needs to change.
— Tech depth
— Good questions
It can, if URLs change without redirects or pages that were ranking get cut for looking outdated. We audit what's actually earning traffic first and map every URL before launch specifically to prevent that.
Yes — content that's earning its place stays, redesigned around modern UX rather than discarded. We make content decisions deliberately, not by default.
The new site is built and tested against the old one's URL structure and redirects before it ever goes live, minimizing risk at the actual cutover.
Yes — the redesigned site, the code, and everything in it are yours from day one.
We stay on. Rankings and traffic are monitored closely in the weeks after launch, and ongoing updates are part of the relationship, not a separate negotiation.
Depends on site size and how much content needs auditing and mapping. You'll get a clear timeline after a discovery call.
— Let's talk
Tell us what you're building — we respond to every enquiry within 24 hours, with next steps, not a sales pitch.
Working with clients internationally, since 2013.
